AGNCY
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The New Group

Gala invitation for independent theater company.

 
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The New Group hosts an annual Gala to honor actors and contributors. For their 2016 invitation, we proposed something a bit different and unconventional to celebrate the free-spirited creativity of Broadway. We worked on a grid combining structure and freeform inspired by the balanced contrast of a theater play: the stage where all the creative movement happens contrasting the choreographed stillness of the audience in their seats. A brush lettering approach for the event title in contrast with type elegantly set on a grid; elements of gold leaf in symmetrical contrast with smooth midnight black—all the elements of an elegant night out in old Broadway.